One of the biggest tech companies today is Apple Inc., in fact, they are actually leading the race to a trillion dollars against Amazon and Google when it comes to market value. They are considered to have some of the best techs in the world. Then again, they are not always in the lead when it comes to other things like the streaming media. The leading streamer of today is Netflix, and that is because they are basically the very first ones to provide such services to the public.
Hulu, Amazon, and Apple simply followed through, then again Apple is still on its early stages when it comes to that department, but their senior Vice President spilled a little bit when it comes to how they will actually strategize in this competitive market, continue reading to find out more.
The very first Apple TV was actually released in 2006
Apple TV Strategy
In an interview at the SXSW with Apple’s Senior Vice President of Internet Software and Services, Eddy Cue, revealed some details regarding the latest strategies of Apple on their original films and series plans. There have been a lot of rumors that Apple is planning to buy Netflix but he said that it is not exactly a part of the plan so far.
What they currently want to focus on is to provide content with a higher quality and not a higher quantity. They have indeed acquired a lot of new shows, that started with Carpool Karaoke, but they are actually investing more when it comes to creating original content for their consumers.
Apple’s Senior Vice President of Internet Software and Services, Eddy Cue
That is actually considered to be the biggest thing a company could focus on since the people are getting more and more into it and are simply hungry for something new. Cue also mentioned how there will be a lot of surprises that are in store and they are currently working on making it perfect for everyone.
It looks like Apple is not exactly looking into buying Netflix, whereas Disney, on the other hand, is spreading its wings to fly and pick up Fox, so they could team up against these streaming giants.
So far, Apple just have a few collections of their series that are currently available and they are “Planet of the Apps,” with Jessica Alba, Will.i.am and Gwyneth Paltrow, “Carpool Karaoke: The Series,” “Central Park” (which is an animated musical comedy), “Swagger” (which is a drama based on NBA superstar Kevin Durant) and more.
How Will Apple Keep Up?
Billions of people all over the world are subscribed to Netflix, so how will Apple be able to keep up to that? According to analysts, there is one thing that makes Netflix everyone’s favorite, and that is the fact that it is so easy to subscribe to it, which is one thing that Apple cannot seem to realize.
Apple has acquired the rights to James Corden’s Carpool Karaoke and even streamed an entire season of it, featuring the biggest celebrities. Seems like something that people would totally want right? Well, unfortunately, the only way for you to buy and get a subscription is if you have an Apple device.
Do you have to get your hands in an Apple TV box or simply get it via the TV app on the iPhone? There are still a huge amount of people in this world who does not own any Apple device, so if just mean that Apple needs to at least try to stream their content without having to require a product from them.
Apple is reported to be spending approximately $5 billion in the next few years for their original series and film such as a project starring Reese Witherspoon and Jennifer Aniston, who is said to be doing their own talk show. Their Carpool Karaoke series, which was originally a segment from the Late Late Show with James Corden, didn’t seem to have the wow factor to it despite getting the biggest stars for it, unlike when it is being done on the show.
Tech analysts believe that one way of boosting Apple’s streaming services is to simply add an Apple TV app that will be available for any media platform. This is something that they need to start working on because this would let people have easier access to it without having to worry about not having any Apple devices.